Can we create a food system that is 100% sustainable and ethical?

We're all about food. . .

 Not so much about recipes and pretty pictures of cakes – the internet probably has enough of those already – but about thinking about what we eat today, and asking what we might need to change to make our food system sustainable, ethical and able to handle both the challenges of our increasing population and our warming world.

That’s going to require massive changes.  Changes on scales that are difficult to comprehend and even harder to make.   Changes that will require the collective will of consumers, governments, corporations, and farmers to have any hope of success.


It’s up to us!

We believe that if we are to achieve real change, we need everyone – but especially us, the consumers, to both understand the challenges and help drive the change needed to rebuild our food system to feed our growing population and make our planet a safer and fairer place that can sustain all of the life that resides here.

What We Do at Food 4 Tomorrow


— We Educate

We believe that consumers are not getting good Information about their choices  – how to choose sustainable food options and how to think about what the future holds for us, as customers.


— We Research

There is so much to be done, if we really want to transform our food system.  While a lot of work has been done,  there’s still much we need to learn and understand about building a sustainable and ethical food future.


— We Build Networks

Sometimes it can be hard for interested parties to find each other, and even people who work in the field can sometimes be at a loss as to who to turn to for help. Our database will help anyone who needs assistance or information find the right contacts.


— We Run Events

While the challenges ahead might be daunting, that doesn’t mean we can’t have some fun.  Food4Tomorrow will be running events that are designed to be lively, engaging and interactive.   And as we’re all about food, all our events will include time to taste new and innovative food products


— We Inform Debate

We build consensus and understanding and make sure that the voices of those who have an important contribution are not lost from vested interests and dogmatic politics.


— We Consult

Through our network of expertise, we can provide assistance, speakers, writers and experts to help define policy and help companies, individuals and governments 

Change is rarely easy.  But if there’s one thing we have learnt over the past 18 months, as the world has wrestled with the Covid-19 pandemic, it is that sometimes, rapid change is possible when we collectively recognise the necessity and urgency.   

While we all hope that what has happened since January 2020 is a once in a lifetime event, the reality of the freight train of climate change that is now bearing down on us means that we have a choice now – either to direct that change and be in control of our destiny – or have change forced upon us in ways that would make the turmoil and anguish caused by Covid-19 look trivial in comparison.

At Food 4 Tomorrow, we believe change starts with us, the consumers.   Our purchasing choices direct how companies spend their money, what products they develop and what ethical and environmental standards they stick to.  The content of our shopping baskets will dictate what farmers chose to grow and sell.

As voters and consumers, we can change how governments shape their policies – where they invest our tax dollars and when they recognise that the old ways of doing things are no longer viable.  As media consumers we can direct what our media – new and old – focuses on.   But to be effective in our roles, we need information.  We need reliable sources of information, unshackled from vested interests, dogma, political bias and financial concerns.

At Food 4 Tomorrow, we don’t claim to have the answers.   Our mission is to trigger discussion, debate, and education – we want to provide a forum where those who think they have solutions to be heard, questioned and challenged.  To take the wrong path now could be as damaging as doing nothing, but we believe everyone deserves a voice and should be listened to.  Everyone, that is, except those who wish to deny the problem, or believe that the current systems should remain unchallenged.   For we now know that business-as-usual will eventually mean no business at all.

There is much to be hopeful and excited about – and we want to be able to share that excitement over how we can improve the sustainability and ethical standards of our food supply.  We hope you will join us on this journey.

But let’s start at the beginning.  What exactly, is wrong with our current food system?