Change is rarely easy. But if there’s one thing we have learnt over the past 18 months, as the world has wrestled with the Covid-19 pandemic, it is that sometimes, rapid change is possible when we collectively recognise the necessity and urgency.
While we all hope that what has happened since January 2020 is a once in a lifetime event, the reality of the freight train of climate change that is now bearing down on us means that we have a choice now – either to direct that change and be in control of our destiny – or have change forced upon us in ways that would make the turmoil and anguish caused by Covid-19 look trivial in comparison.
At Food 4 Tomorrow, we believe change starts with us, the consumers. Our purchasing choices direct how companies spend their money, what products they develop and what ethical and environmental standards they stick to. The content of our shopping baskets will dictate what farmers chose to grow and sell.
As voters and consumers, we can change how governments shape their policies – where they invest our tax dollars and when they recognise that the old ways of doing things are no longer viable. As media consumers we can direct what our media – new and old – focuses on. But to be effective in our roles, we need information. We need reliable sources of information, unshackled from vested interests, dogma, political bias and financial concerns.
At Food 4 Tomorrow, we don’t claim to have the answers. Our mission is to trigger discussion, debate, and education – we want to provide a forum where those who think they have solutions to be heard, questioned and challenged. To take the wrong path now could be as damaging as doing nothing, but we believe everyone deserves a voice and should be listened to. Everyone, that is, except those who wish to deny the problem, or believe that the current systems should remain unchallenged. For we now know that business-as-usual will eventually mean no business at all.
There is much to be hopeful and excited about – and we want to be able to share that excitement over how we can improve the sustainability and ethical standards of our food supply. We hope you will join us on this journey.
But let’s start at the beginning. What exactly, is wrong with our current food system?